Hopelab is a social innovation lab and impact investor at the intersection of tech and youth mental health. In May of 2022, they launched imi, a web resource for LGBTQ youth. Hopelab was looking to highlight the inclusive nature of their process and how both qualitative and quantitative inputs helped create a more effective resource. They also wanted to inspire others to learn from the creation of imi and use the blueprint for their own projects.
Data Culture created an engaging and playful custom microsite that matches the Hopelab brand while also feeling new and exciting. Leveraging a variety of data sourcesfrom research papers to Google Analytics to effectively support the imi story; we developed and refined an impactful narrative that concisely represents the wide variety of perspectives that worked on the creation of the imi project.